BBLUNT Hair Color Burgandy Hair Color Wine Deep Burgandy 1 Count

BBLUNT Hair Color Burgandy Hair Color Wine Deep Burgandy 1 Count

BBLUNT One Count Deep Burgundy Wine Hair Color is a vibrant and long-lasting hair dye that offers a deep burgundy wine shade for a bold look.

Key Features: - Provides rich, intense color - Ammonia-free formula for less damage to hair - Long-lasting color that doesn't fade easily - Easy to use at home with clear instructions

For whom: This hair color is suitable for individuals looking to add a dramatic and statement-making shade to their hair. It is ideal for those with medium to dark hair looking for a change in color.

Pros: - Vibrant and bold burgundy wine shade - Ammonia-free formula is gentle on hair - Long-lasting color with minimal fading - Easy to use at home

Cons: - May require pre-lightening for best results on dark hair - Some users may experience skin sensitivity to the dye - Color may vary slightly depending on starting hair color.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color and shine, meeting consumer expectations.	Vogue
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for vibrant hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established hair color brands in India.	Cosmopolitan
Use-case Advantage	5	5	Provides deep burgundy wine color for a bold and trendy look.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and product features position it well in the competitive Indian hair color market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—