Yardley London imperial sandalwood imperial jasmine Deodorant Spray For Men Women 300 ml Pack of 2

Yardley London imperial sandalwood imperial jasmine Deodorant Spray For Men Women 300 ml Pack of 2

This Yardley London imperial sandalwood imperial jasmine Deodorant Spray is a luxurious and long-lasting fragrance that is perfect for both men and women. The unique blend of sandalwood and jasmine creates a rich and exotic aroma that will leave you feeling fresh and confident all day long.
Key Features: - Long-lasting fragrance - Unique blend of sandalwood and jasmine - Suitable for both men and women - Comes in a pack of 2
For whom: This deodorant spray is perfect for anyone who wants to feel fresh and confident throughout the day. The rich and exotic scent is suitable for both men and women, making it a versatile option for anyone looking for a luxurious fragrance.
Pros: - Long-lasting fragrance - Luxurious scent - Suitable for both men and women - Comes in a pack of 2 for added value
Cons: - Some may find the scent to be too strong - Packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandalwood and jasmine scents are popular in Indian market	Femina, Vogue
Brand Strength	20	10	Yardley London is a well-established brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant market growing steadily in India	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 2 300ml deodorants	The Hindu, Business Today
Competition	10	6	Facing competition from other established deodorant brands in India	India Today, Outlook
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Yardley London's deodorant pack offers a balanced mix of scents for both genders at a competitive price point.

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