WishCare Underarm Roll On Serum 5 AHA 3 Kojic Acid for Brightening Odour Control Roll On Deo for Women Men 0 Alcohol Long Lasting Aqua Fragrance 50ml

WishCare Underarm Roll On Serum 5 AHA 3 Kojic Acid for Brightening Odour Control Roll On Deo for Women Men 0 Alcohol Long Lasting Aqua Fragrance 50ml

Product Description: The WishCare Underarm Roll On Serum is formulated with a blend of 5 AHA and 3 Kojic Acid to help brighten underarm skin and control odor effectively. This roll-on deodorant is suitable for both men and women and is free of alcohol to provide long-lasting protection. The Aqua fragrance leaves a fresh feeling throughout the day.

Key Features: - Contains 5 AHA and 3 Kojic Acid for brightening underarm skin - Odor control formula for long-lasting freshness - Alcohol-free formula for gentle protection - Suitable for both men and women - Aqua fragrance for a refreshing sensation

For Whom: The WishCare Underarm Roll On Serum is ideal for individuals looking to brighten their underarm skin, control odor effectively, and enjoy long-lasting protection without the use of alcohol. It is suitable for both men and women.

Pros: - Brightens underarm skin - Controls odor effectively - Alcohol-free formula - Long-lasting fragrance

Cons: - May not be suitable for individuals with sensitive skin - Fragrance may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with AHA and Kojic Acid for effective brightening and odour control.	Brand website, Social media
Brand Strength	20	18	Established brand with positive customer reviews online.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorants in the market.	Pricebaba
Competition	10	8	Facing competition from established brands offering similar brightening deodorants.	Competitor websites
Use-case Advantage	5	5	Long-lasting fragrance suitable for both men and women.	Brand website
Final Market Score	100	76/100 (3.80/5)	Innovative formula and competitive pricing position it well in the growing natural deodorant segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—