VLCC Almond Honey Deep Nourishing Skin Brightening Body Lotion 350ml 350ml Buy One Get One Deep Nourishment Glowing Youthful Skin With Almond Oil Honey Cocoa Butter Aloe Vera

VLCC Almond Honey Deep Nourishing Skin Brightening Body Lotion 350ml 350ml Buy One Get One Deep Nourishment Glowing Youthful Skin With Almond Oil Honey Cocoa Butter Aloe Vera

Key Features: - Infused with the goodness of almond oil, honey, cocoa butter, and aloe vera - Provides deep nourishment to the skin - Helps in brightening the skin - Leaves the skin glowing and youthful
For whom: - Suitable for all skin types - Ideal for those looking for a nourishing and brightening body lotion - Perfect for those who want to maintain youthful and glowing skin
Pros: - Rich in natural ingredients that are known for their skin-nourishing properties - Offers deep hydration to the skin - Helps in improving skin's brightness and texture - Leaves a pleasant fragrance on the skin
Cons: - May be a bit heavy for those with very oily skin - Some users may find the scent too strong - Packaging could be improved for better convenience in usage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond oil, honey, cocoa butter, and aloe vera are popular skin nourishing ingredients in India.	Nielsen
Brand Strength	20	10	VLCC is a well-known brand in India for skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, especially with the Buy One Get One offer.	Kantar
Competition	10	6	Facing competition from other established brands offering similar natural ingredient body lotions in India.	IRI
Use-case Advantage	5	5	Addresses deep nourishment and skin brightening needs, appealing to Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural ingredient body lotion in competitive Indian market.

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