The Skin Story Vitamin E Body Lotion 24Hrs Long Lasting Moisture and Nourishing Shea Butter Moringa Vitamin E UV Protection 280ml

The Skin Story Vitamin E Body Lotion 24Hrs Long Lasting Moisture and Nourishing Shea Butter Moringa Vitamin E UV Protection 280ml

Key Features: - Contains Vitamin E for nourished and radiant skin - Infused with Shea Butter and Moringa for deep hydration - Provides 24-hour long-lasting moisture - Offers UV protection to prevent skin damage

For whom: Ideal for those with dry skin looking for a nourishing and hydrating body lotion that provides long-lasting moisture and protection from UV rays.

Pros: - Rich formula that absorbs quickly into the skin - Leaves skin feeling soft, smooth, and hydrated - Pleasant fragrance - Helps improve skin texture and tone over time

Cons: - May be too thick for some skin types - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting moisture, UV protection, and nourishing ingredients aligning with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from both local and international brands offering similar benefits.	Business Standard
Use-case Advantage	5	5	Addresses the need for all-day hydration and protection in India's varying climate conditions.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Well-positioned body lotion with strong brand and feature fit for Indian market.

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