The Body Shop Wild Argan Oil Sublime Nourishing Body Butter 200ml

The Body Shop Wild Argan Oil Sublime Nourishing Body Butter 200ml

About Product: The Body Shop Wild Argan Oil Sublime Nourishing Body Butter is a rich and creamy body moisturizer infused with the goodness of argan oil. It deeply nourishes and hydrates the skin, leaving it feeling soft, smooth, and revitalized.

Key Features: - Contains ethically sourced argan oil from Morocco - Intensely moisturizes and hydrates the skin - Easily absorbed and non-greasy formula - Leaves a subtle and exotic scent on the skin

For whom: This body butter is suitable for those with dry skin looking for a nourishing and hydrating body moisturizer. It is also ideal for those who enjoy the exotic and luxurious scent of argan oil.

Pros: - Rich and creamy texture - Leaves skin feeling soft and smooth - Long-lasting hydration - Ethically sourced ingredients

Cons: - May be too heavy for those with oily skin - Scent may be overpowering for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The use of Argan oil in the body butter caters to the demand for natural and nourishing skincare products in India.	Vogue India
Brand Strength	20	15	The Body Shop is a well-known brand in India with a reputation for quality and natural products.	Brand Equity
Category Momentum	20	10	Body butters are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel
Price Positioning	20	10	The price of the product is competitive compared to similar offerings in the market, making it accessible to a wide range of consumers.	Retail News Asia
Competition	10	6	While facing competition from both international and local brands, The Body Shop's brand loyalty and product quality give it an edge in the market.	Business Standard
Use-case Advantage	5	5	The nourishing properties of the body butter make it suitable for dry skin, a common concern in India, especially during winters.	Elle India
Final Market Score	100	66/100 (3.30/5)	The Body Shop Wild Argan Oil Body Butter offers a competitive and nourishing option in the growing Indian body butter market.

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