St Ives Soothing Body Wash Shower gel for women with Moisturizing extracts of Oatmeal Shea Butter 100 Natural Extracts Cruelty Free Paraben Free 473ml

St Ives Soothing Body Wash Shower gel for women with Moisturizing extracts of Oatmeal Shea Butter 100 Natural Extracts Cruelty Free Paraben Free 473ml

St Ives Soothing Body Wash is a luxurious shower gel designed for women. It is infused with moisturizing extracts of oatmeal and shea butter, leaving your skin feeling soft and smooth after every shower.
Key Features: - Formulated with 100% natural extracts - Cruelty-free - Paraben-free - Comes in a generous 473ml bottle
For whom: This body wash is perfect for women who want to pamper their skin and indulge in a soothing shower experience. The oatmeal and shea butter extracts work to deeply hydrate and nourish the skin, making it ideal for those with dry or sensitive skin.
Pros: - Leaves skin feeling hydrated and smooth - Gentle formula suitable for sensitive skin - Cruelty-free and paraben-free - Refreshing scent
Cons: - Some users may find the scent too strong - May not lather as much as other shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oatmeal and Shea Butter extracts align well with the trend towards moisturizing body wash products.	Euromonitor
Brand Strength	20	10	St Ives is a recognized brand known for natural and cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the size and quality offered in the market.	Retail360
Competition	10	6	Facing competition from other established natural body wash brands in the market.	Nielsen
Use-case Advantage	5	5	Offers a soothing and moisturizing experience suitable for daily use.	Kantar
Final Market Score	100	66/100 (3.30/5)	St Ives Soothing Body Wash Shower gel positioned well in the growing Indian natural body wash segment.

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