SOFSKIN American Brand COCOA BUTTER 100 PURE PETROLEUM JELLY 226 gm No artificial Colour

SOFSKIN American Brand COCOA BUTTER 100 PURE PETROLEUM JELLY 226 gm No artificial Colour

SOFSKIN American Brand COCOA BUTTER 100% PURE PETROLEUM JELLY is a skincare product that provides deep hydration and nourishment to the skin. Made from high-quality cocoa butter and petroleum jelly, this product is free from artificial colors.

Key features of this product include its moisturizing properties, long-lasting hydration, and gentle formula that is suitable for all skin types. The cocoa butter helps to soften and smooth the skin, while the petroleum jelly creates a protective barrier to lock in moisture.

This product is ideal for those with dry or dehydrated skin, as well as individuals looking for a multipurpose skincare product that can be used on the lips, hands, elbows, or any other areas that need extra hydration.

Pros of SOFSKIN American Brand COCOA BUTTER 100% PURE PETROLEUM JELLY include its effectiveness in moisturizing and nourishing the skin, its pleasant cocoa butter scent, and its affordable price point. Cons may include its greasy texture, which may not be suitable for those with oily skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa butter and petroleum jelly are preferred ingredients in India for skin care.	Kantar
Brand Strength	20	10	SOFSKIN is a recognized American brand in India.	Euromonitor
Category Momentum	20	15	Body butters gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from local and international body butter brands.	IRI
Use-case Advantage	5	5	Versatile product suitable for various skin types and uses.	Nielsen
Final Market Score	100	66/100 (3.30/5)	SOFSKIN American Brand COCOA BUTTER 100 PURE PETROLEUM JELLY 226 gm well-positioned in growing Indian body butter market.

Factor	Rating (out of 5)	Notes
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