Rica Menthol After Wax Lotion for All Skin Type with Sun flower Oil Jojoba Oil Vitamin E 250ml

Rica Menthol After Wax Lotion for All Skin Type with Sun flower Oil Jojoba Oil Vitamin E 250ml

Rica Menthol After Wax Lotion is a soothing and refreshing post-wax treatment that is suitable for all skin types. It is enriched with sunflower oil, jojoba oil, and vitamin E, known for their moisturizing and nourishing properties.

Key Features: 1. Provides a cooling sensation to calm and soothe the skin after waxing. 2. Helps to reduce redness and inflammation. 3. Moisturizes and hydrates the skin, leaving it soft and smooth. 4. Formulated with natural ingredients to nourish the skin.

For whom: This after wax lotion is suitable for all skin types, making it ideal for both professional salons and at-home use. It is especially beneficial for those with sensitive skin who experience irritation after waxing.

Pros: 1. Refreshing menthol sensation. 2. Nourishing oils for hydration. 3. Helps to reduce irritation and redness. 4. Suitable for all skin types.

Cons: 1. Some users may find the menthol scent too strong. 2. Those with allergies to specific oils should check the ingredients list before use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural oils and Vitamin E, meeting consumer preference for nourishing lotions.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the body care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	10	Facing moderate competition from both local and international brands offering similar after-wax lotions.	MarketWatch
Use-case Advantage	5	3	Offers soothing and moisturizing benefits post-waxing, catering to specific aftercare needs.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural after-wax lotion with competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—