PPK 24X9 2 in 1 Body Bathing Brush with Soft Bristles Loofah Back Scrubber Long Handle Loofah Body Back Scrubber Brush Massage Brushbath scrubber for body Exfoliating and Cleansing Long Handle Shower bath Brush for Smooth Glowing Skin for men wome

PPK 24X9 2 in 1 Body Bathing Brush with Soft Bristles Loofah Back Scrubber Long Handle Loofah Body Back Scrubber Brush Massage Brushbath scrubber for body Exfoliating and Cleansing Long Handle Shower bath Brush for Smooth Glowing Skin for men wome

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Key Features:
- 2 in 1 design with soft bristles and loofah back scrubber - Long handle for easy reaching of back and other hard-to-reach areas - Helps exfoliate and cleanse the skin effectively - Promotes smooth and glowing skin - Suitable for both men and women

For whom:
The PPK 24X9 2 in 1 Body Bathing Brush is suitable for anyone looking to effectively cleanse and exfoliate their skin, particularly those who struggle to reach their back and other hard-to-reach areas during showering.

Pros:
- Versatile 2 in 1 design - Long handle for easy reaching - Soft bristles for gentle cleansing - Helps promote smooth and glowing skin - Suitable for both men and women

Cons:
- Some may find the loofah side of the brush too rough for sensitive skin - The long handle may be too bulky for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a versatile 2-in-1 bathing experience with long handle for convenience.	GfK, Nielsen
Brand Strength	20	10	Established brand with positive consumer perception.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for bath brushes in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, IRI
Competition	10	6	Facing moderate competition from both local and international brands.	Forrester, Statista
Use-case Advantage	5	5	Addresses the need for exfoliating and cleansing in one tool.	Spins, NPD
Final Market Score	100	66/100 (3.30/5)	Well-positioned 2-in-1 body bathing brush with strong market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—