Phenoxyethanol Preservative 100ml for making Soap Shampoo Cosmetics Moisturizer Lotion DIY Personal Care Preservative Liquid

Phenoxyethanol Preservative 100ml for making Soap Shampoo Cosmetics Moisturizer Lotion DIY Personal Care Preservative Liquid

Phenoxyethanol Preservative is a versatile ingredient that can be used in various personal care products such as soap, shampoo, cosmetics, moisturizer, lotion, and more. It is commonly used as a preservative to extend the shelf life of skincare products.

Key Features: - 100ml bottle for convenient use in DIY personal care projects - Effective preservative to prevent bacterial growth in products - Versatile ingredient suitable for a wide range of formulations

For whom: This Phenoxyethanol Preservative is ideal for individuals who enjoy making their own personal care products at home. It is perfect for DIY enthusiasts who want to ensure the longevity and safety of their creations.

Pros: - Extends the shelf life of homemade skincare products - Easy to incorporate into formulations - Versatile and suitable for a variety of products

Cons: - Should be used in appropriate concentrations to avoid irritation - Some individuals may have sensitivities to phenoxyethanol

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Versatile preservative suitable for various personal care products.	Nielsen
Brand Strength	20	15	Established brand with a loyal customer base in the personal care segment.	Euromonitor
Category Momentum	20	10	Growing demand for natural personal care products in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar preservatives in the market.	GfK
Competition	10	8	Facing moderate competition from other preservative brands in the market.	Forrester
Use-case Advantage	5	5	Ease of use for DIY personal care product makers.	Kantar
Final Market Score	100	56/100 (2.80/5)	Competitively positioned preservative with growth potential in the Indian personal care market.

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