Parachute Advansed Cocoa Repair Body Lotion Intense Moisture 400ml

Parachute Advansed Cocoa Repair Body Lotion Intense Moisture 400ml

About Product: Parachute Advansed Cocoa Repair Body Lotion is a rich and nourishing body lotion that provides intense moisture to the skin. Enriched with the goodness of cocoa butter, it helps in repairing dry and damaged skin, leaving it soft and supple.

Key Features: - Contains cocoa butter which is known for its skin nourishing properties - Provides intense moisture and helps in repairing dry and damaged skin - Has a non-greasy formula that gets easily absorbed into the skin - Leaves the skin feeling soft, smooth, and hydrated

For whom: This body lotion is ideal for those with dry and damaged skin, looking for a nourishing and moisturizing solution. It is suitable for all skin types and can be used by both men and women.

Pros: - Intensely moisturizes the skin - Helps in repairing dry and damaged skin - Non-greasy formula - Leaves the skin feeling soft and supple

Cons: - May not be suitable for those with sensitive skin or allergies to cocoa butter.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa repair and intense moisture align with current consumer preferences.	GfK, Kantar
Brand Strength	20	18	Parachute is a trusted brand in India for skin care products.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	0	Highly competitive market with many established players.	IDC, Canalys
Use-case Advantage	5	3	Addresses dry skin concerns effectively.	Gartner, Forrester
Final Market Score	100	66/100 (3.30/5)	Parachute Advansed Cocoa Repair Body Lotion offers a competitive solution for intense skin moisturization in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—