Palmolive Aroma Absolute Relax Body Wash 250ml Shower Gel Single Bottle with a Free Loofah 100 Natural Ylang Ylang Essential Oil Iris Extracts for a Soft and Smooth Skin pH Balanced Bodywash Free of Parabens Silicones

Palmolive Aroma Absolute Relax Body Wash 250ml Shower Gel Single Bottle with a Free Loofah 100 Natural Ylang Ylang Essential Oil Iris Extracts for a Soft and Smooth Skin pH Balanced Bodywash Free of Parabens Silicones

Key Features: - Contains 100% natural Ylang Ylang Essential Oil and Iris Extracts for a relaxing shower experience - pH balanced formula that is gentle on the skin - Free of parabens and silicones for a more natural option - Comes with a free loofah for exfoliation and a luxurious lather

For whom: - Those looking for a body wash that not only cleanses but also relaxes the mind and body - Anyone wanting a gentle and nourishing formula for soft and smooth skin - People with sensitive skin who want to avoid harsh chemicals in their shower products

Pros: - The natural ingredients provide a calming and relaxing shower experience - Leaves skin feeling soft and smooth without any greasy residue - The free loofah helps to exfoliate and create a luxurious lather - pH balanced formula is gentle on all skin types

Cons: - Some may find the scent of Ylang Ylang to be too strong - The bottle size may be too small for those who prefer larger quantities in one purchase

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural ingredients and essential oils, aligning with current consumer preferences in India.	Nielsen
Brand Strength	20	10	Established brand with good market recognition in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail360
Competition	10	6	Facing moderate competition from other established brands offering similar natural body wash gels in India.	Euromonitor
Use-case Advantage	5	5	Promotes soft and smooth skin, meeting the key expectation of Indian consumers from body wash gels.	IMRB
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing Indian premium body wash gel market.

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