Palmer s Cocoa Butter Formula with Vitamin E 400ml 13 5fl oz

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Palmer's Cocoa Butter Formula with Vitamin E 400ml positioned well in the competitive Indian body lotion market.
Rs.629.00 Rs.700.00
Best price from Amazon.in Amazon.in

Details

Palmer s Cocoa Butter Formula with Vitamin E 400ml 13 5fl oz

Often Compared With

Palmer's Cocoa Butter Formula with Vitamin E 400ml 13.5fl oz
Key Features: Deeply moisturizes, helps smooth and blend marks and scars
Core USPs: Enriched with Vitamin E, nourishing formula
Pros: Hydrates for up to 24 hours, non-greasy formula
Cons: Scent may be too strong for some, may feel sticky in humid climates
Why someone might choose it: Effective for dry skin, trusted brand
Price Range: ₹500 - ₹700

Sentiment Summary
Brand Rating: 4.5/5 (Amazon, 150+ reviews)
Positive Feedback: ~95% satisfied users
Common Praise: Great for stretch marks, absorbs quickly
Common Criticism: May cause breakouts for sensitive skin
Final Verdict: Highly recommended for pregnant women, value for money
Specification Description
Form 400ml pack of 1
Skin Type All skin types
Texture Creamy, non-greasy
Customer Purchase Trends
  • Peak months: Winter season
  • Most active customer types: Women aged 25-45, from metro cities
  • Most common purchase days/times: Weekends, evenings
  • Complementary products: Body lotions, stretch mark creams
  • Return/cancellation rate: Low, high customer satisfaction
Himalaya Cocoa Butter Intensive Body Lotion 400ml
Key Features: Nourishing blend, intense moisturization
Price Range: ₹300 - ₹400
Pros: Lightweight, absorbs quickly
Cons: Scent fades fast, may not be hydrating enough for very dry skin
Why someone might choose it over the current product: Budget-friendly, herbal ingredients
Use Case: Ideal for everyday hydration, suitable for sensitive skin
Specification Description
Form 400ml bottle
Skin Type For all skin types
Texture Lightweight, non-greasy
Customer Purchase Trends
  • Seasonality: Year-round, spikes during summers
  • Reordering frequency: High due to daily use
  • Most active customer types: Young adults, women aged 18-35
  • Most common purchase days/times: Wednesdays, mornings
  • Complementary products: Shower gels, body scrubs
  • Return/cancellation rate: Minimal, good product satisfaction

Key Feature Comparison

Specification Palmer's Cocoa Butter Formula Himalaya Cocoa Butter Lotion
Key Features Deeply moisturizes, helps blend marks Nourishing blend, intense moisturization
Price Range (₹) ₹500 - ₹700 ₹300 - ₹400
Pros 24-hour hydration, non-greasy Lightweight, absorbs quickly
Cons Strong scent, sticky in humidity Fades fast, may not hydrate very dry skin
Why Choose Effective for dry skin, trusted brand Budget-friendly, herbal ingredients
Use Case Ideal for dry skin, stretch marks Everyday hydration, sensitive skin
Best Place to Buy Buy Now on Amazon India

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Large size and Vitamin E content align well with Indian consumer preferences for value and skin nourishment Euromonitor
Brand Strength 20 10 Palmer's is a well-known brand with a loyal customer base in India Brandwatch
Category Momentum 20 15 Body lotions in high demand due to increasing focus on skincare in India Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market Retail360
Competition 10 6 Facing competition from both international and local brands offering similar formulations IndiaRetailNews
Use-case Advantage 5 5 Addresses common skin issues faced by Indian consumers like dryness and dullness Vogue
Final Market Score 100 66/100 (3.30/5) Palmer's Cocoa Butter Formula with Vitamin E 400ml positioned well in the competitive Indian body lotion market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Rs.629.00 Rs.700.00

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Palmer s Cocoa Butter Formula with Vitamin E 400ml 13 5fl oz

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Best price
Rs.629.00 Rs.700.00