Oshea Herbals SheaSoft Intensive 2x Brightening Moisturizing Body Lotion for All Skin Types SPF 15 with 24 Hours Moisturizing Enriched with Almond Oil Shea Butter 400ml

Oshea Herbals SheaSoft Intensive 2x Brightening Moisturizing Body Lotion for All Skin Types SPF 15 with 24 Hours Moisturizing Enriched with Almond Oil Shea Butter 400ml

About Product: Oshea Herbals SheaSoft Intensive 2x Brightening Moisturizing Body Lotion is a nourishing lotion that provides intense hydration to the skin. It is enriched with almond oil and shea butter to deeply moisturize the skin and improve its overall texture.
Key Features: - SPF 15 for sun protection - 24-hour moisturization - Brightens and evens out skin tone - Suitable for all skin types - Enriched with natural ingredients like almond oil and shea butter
For whom: This body lotion is suitable for all skin types, making it ideal for those looking to deeply moisturize their skin while also protecting it from the sun. It is especially beneficial for those with dry or dull skin in need of hydration and brightening.
Pros: - Intensely moisturizes the skin - Provides sun protection with SPF 15 - Brightens and evens out skin tone - Enriched with natural ingredients like almond oil and shea butter - Suitable for all skin types
Cons: - May feel slightly heavy on oily skin types - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SPF 15, almond oil, and shea butter, meeting market expectations.	Euromonitor
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for brightening body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening body lotions in India.	Kantar
Competition	10	8	Facing moderate competition from other brightening body lotions in India.	IRI
Use-case Advantage	5	5	24-hour moisturizing feature caters to the needs of Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Competitively priced brightening body lotion with good market fit.

Factor	Rating (out of 5)	Notes
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