Oriflame Refreshing Intimate Wash Blackcurrant Lotus Flower

Oriflame Refreshing Intimate Wash Blackcurrant Lotus Flower

Oriflame Refreshing Intimate Wash Blackcurrant Lotus Flower is a specialized intimate wash designed to gently cleanse and refresh the intimate area.

Key Features: - Enriched with the refreshing scent of blackcurrant and lotus flower - pH-balanced formula to maintain the natural balance of the intimate area - Helps prevent odor and irritation

For whom: This intimate wash is suitable for women of all ages who want a gentle and effective cleansing product for their intimate area.

Pros: - Refreshing scent - pH-balanced formula - Helps prevent odor and irritation

Cons: - Some users may prefer a fragrance-free option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of blackcurrant and lotus flower offers a distinctive product in the body wash gels category.	Euromonitor
Brand Strength	20	10	Oriflame is a recognized brand in the personal care segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for intimate wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from other established brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of intimate hygiene, a growing concern among Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Oriflame Refreshing Intimate Wash Blackcurrant Lotus Flower holds a competitive position in the Indian body wash gels market.

Factor	Rating (out of 5)	Notes
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