OG BEAUTY SCIENCE AHA BHA Body Lotion with Shea Cocoa Butter Lightweight Non Greasy Hydration Gently Exfoliates for Smooth Radiant Skin Vitamin E Glycerine for All Skin Types 350ml

OG BEAUTY SCIENCE AHA BHA Body Lotion with Shea Cocoa Butter Lightweight Non Greasy Hydration Gently Exfoliates for Smooth Radiant Skin Vitamin E Glycerine for All Skin Types 350ml

OG Beauty Science AHA BHA Body Lotion is a nourishing and exfoliating body lotion that helps to achieve smooth and radiant skin.

Key Features: - Contains AHA and BHA acids to gently exfoliate and renew the skin - Enriched with Shea and Cocoa Butter for intense hydration - Lightweight and non-greasy formula - Infused with Vitamin E and Glycerine for added nourishment - Suitable for all skin types

For whom: This body lotion is ideal for those looking to improve the texture and appearance of their skin while hydrating and nourishing it at the same time. It is suitable for all skin types, including sensitive skin.

Pros: - Helps to improve skin texture and radiance - Provides intense hydration without feeling greasy - Can be used on all skin types - Contains beneficial ingredients like Vitamin E and Glycerine

Cons: - May not be suitable for those with extremely sensitive skin - Some users may not like the slight exfoliating sensation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with AHA, BHA, Shea & Cocoa Butter aligns with current skincare trends	Vogue
Brand Strength	20	18	Established brand with positive reputation in skincare sector	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	Retail360
Competition	10	0	Intense competition from established and emerging brands in the body lotion segment	Euromonitor
Use-case Advantage	5	3	Addresses hydration and exfoliation needs for all skin types effectively	Elle
Final Market Score	100	66/100 (3.30/5)	Innovative formula and competitive pricing position it well in the premium body lotion segment.

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