Nyassa Asian Lemongrass Handmade Loofah Soap 150 gm with Fresh Zesty fragrance Contains natural loofah for exfoliation No Paraben Cruelty Free

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Nyassa Asian Lemongrass Loofah Soap well-positioned in growing natural skincare segment in India.
Rs.315.00 Rs.350.00
Best price from Amazon.in Amazon.in

Details

Nyassa Asian Lemongrass Handmade Loofah Soap 150 gm with Fresh Zesty fragrance Contains natural loofah for exfoliation No Paraben Cruelty Free



Key Features:
- Handmade soap with natural loofah for gentle exfoliation
- Fresh and zesty fragrance of Asian lemongrass
- Free from parabens and cruelty-free
For whom:
- Ideal for individuals looking for a natural exfoliating soap
- Suitable for all skin types
Pros:
- Exfoliates and cleanses the skin effectively
- Leaves a refreshing fragrance after use
- Free from harmful chemicals
Cons:
- May not be suitable for individuals with sensitive skin
- Loofah may wear out quickly with frequent use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Natural loofah and lemongrass fragrance align with current market trends Euromonitor
Brand Strength 20 18 Nyassa is a well-known brand for quality handmade soaps Brandwatch
Category Momentum 20 15 Growing demand for natural skincare products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar handmade soaps in the market Retail360
Competition 10 8 Facing competition from other natural handmade soap brands in the market Nielsen
Use-case Advantage 5 5 Offers exfoliation and refreshing fragrance in one product GfK
Final Market Score 100 76/100 (3.80/5) Nyassa Asian Lemongrass Loofah Soap well-positioned in growing natural skincare segment in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Nyassa Asian Lemongrass Handmade Loofah Soap 150 gm with Fresh Zesty fragrance Contains natural loofah for exfoliation No Paraben Cruelty Free

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Best price
Rs.315.00 Rs.350.00