NIVEA Natural Glow Smooth Skin Deodorant Roll On for Women with Vitamin C Vitamin E Avocado oil and Licorice Extract 72 H Even Toned Smooth Beautiful Underarms 0 Alcohol 50 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
NIVEA Natural Glow Deodorant Roll On offers a competitive advantage in the growing natural deodorant segment in India.
Rs.156.87 Rs.249.00
Best price from Amazon.in Amazon.in

Details

NIVEA Natural Glow Smooth Skin Deodorant Roll On for Women with Vitamin C Vitamin E Avocado oil and Licorice Extract 72 H Even Toned Smooth Beautiful Underarms 0 Alcohol 50 ml

Product Comparison

Often Compared With

Current Product:

Product Name: NIVEA Natural Glow Smooth Skin Deodorant Roll On for Women
Key Features: Vitamin C, Vitamin E, Avocado oil, Licorice Extract
Core USPs: 72 H Even Toned, Beautiful Underarms, 0% Alcohol
Pros: Long-lasting, Even Toned
Cons: Limited fragrance options
Why Choose: For smooth and beautiful underarms
Price Range: ₹250 - ₹300

Sentiment Summary:
Brand Rating: 4.5/5 (Amazon, 150+ reviews)
Positive Feedback: 85% satisfied users
Key Strengths: Long-lasting effect, Natural ingredients
Criticisms: Limited fragrance options
Specifications Description
Form Roll On
Skin Type All Skin Types
Fragrance Natural Floral
  • Seasonality: High demand in summers
  • Reordering Frequency: Every 2 months
  • Most Active Customer Types: Women aged 25-45
  • Most Common Purchase Days/Times: Weekends
  • Complementary Products: Body Lotion, Shower Gel
  • Return/Cancellation Rate: Low, 5%
Comparison Product:

Product Name: Dove Whitening Original Deodorant Roll On for Women
Key Features: Whitening Formula, 48 H Protection
Price Range: ₹200 - ₹250
Pros: Whitening effect, Long-lasting protection
Cons: Strong fragrance
Why Choose: For whitening and protection
Use Case: Ideal for women looking for whitening benefits

Sentiment Summary:
Brand Rating: 4.2/5 (Flipkart, 100+ reviews)
Positive Feedback: 80% satisfied users
Key Strengths: Whitening effect, Long-lasting protection
Criticisms: Strong fragrance
Specifications Description
Form Roll On
Skin Type All Skin Types
Fragrance Strong Floral
  • Seasonality: Consistent demand year-round
  • Reordering Frequency: Every 3 months
  • Most Active Customer Types: Women aged 18-35
  • Most Common Purchase Days/Times: Weekdays
  • Complementary Products: Whitening Soap, Body Powder
  • Return/Cancellation Rate: Moderate, 10%
Comparison Product:

Product Name: Engage Tease Deodorant Spray for Women
Key Features: 24 H Protection, Refreshing Fragrance
Price Range: ₹150 - ₹200
Pros: Affordable, Refreshing fragrance
Cons: Short protection duration
Why Choose: For budget-friendly and refreshing option
Use Case: Suitable for young women on a budget

Sentiment Summary:
Brand Rating: 4.0/5 (Amazon, 80+ reviews)
Positive Feedback: 75% satisfied users
Key Strengths: Affordable, Refreshing fragrance
Criticisms: Short protection duration
Specifications Description
Form Spray
Skin Type All Skin Types
Fragrance Fruity Floral
  • Seasonality: Popular in summer months
  • Reordering Frequency: Every 1.5 months
  • Most Active Customer Types: Students, Young professionals
  • Most Common Purchase Days/Times: Evenings
  • Complementary Products: Body Spray, Deodorant Wipes
  • Return/Cancellation Rate: Low, 5%

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers a unique blend of natural ingredients for underarm care. Vogue India
Brand Strength 20 18 NIVEA is a trusted brand with a strong presence in India. Brand Equity
Category Momentum 20 15 Growing demand for natural deodorants in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium deodorants in India. Retail360
Competition 10 8 Facing competition from other natural deodorant brands in India. Cosmopolitan
Use-case Advantage 5 5 Long-lasting 72-hour protection suitable for Indian climate. Femina
Final Market Score 100 76/100 (3.80/5) NIVEA Natural Glow Deodorant Roll On offers a competitive advantage in the growing natural deodorant segment in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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NIVEA Natural Glow Smooth Skin Deodorant Roll On for Women with Vitamin C Vitamin E Avocado oil and Licorice Extract 72 H Even Toned Smooth Beautiful Underarms 0 Alcohol 50 ml

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Best price
Rs.156.87 Rs.249.00