NIVEA Men Body Wash Cool Kick with Refreshing Icy Menthol Shower Gel for Body Face Hair 250 ml

NIVEA Men Body Wash Cool Kick with Refreshing Icy Menthol Shower Gel for Body Face Hair 250 ml

- About Product

NIVEA Men Body Wash Cool Kick is a refreshing shower gel that is designed specifically for men. It contains icy menthol that provides a cooling effect, leaving your skin feeling clean and refreshed.

- Key Features

This body wash can be used on the body, face, and hair, making it a versatile grooming product for men on the go. The formula is gentle on the skin and lathers up easily, creating a luxurious shower experience.

- For whom

This body wash is perfect for men who lead an active lifestyle and want a quick and effective way to cleanse and refresh their skin. It is suitable for all skin types and can be used daily.

- Pros & Cons

Pros: The menthol scent is invigorating and long-lasting, leaving you feeling refreshed all day. The formula is gentle on the skin and does not dry it out.
Cons: Some users may find the menthol sensation to be too intense for their liking. The price point may be higher compared to other body wash products on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile usage for body, face, and hair care needs.	Retail360
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceWatch
Competition	10	6	Facing strong competition from other established brands in the segment.	Euromonitor
Use-case Advantage	5	5	Provides a refreshing and cooling effect suitable for Indian climate.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Competitively priced body wash gel with strong brand recognition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—