Nivea DUO Active Fresh Deodorant for Unisex 100 ml Pack of 1

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

66/100 (3.30/5)

Decent

Nivea DUO Active Fresh Deodorant is well-positioned in the competitive Indian deodorant market.

Rs.160.00 Rs.250.00

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Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of the Nivea DUO Active Fresh Deodorant align well with Indian consumer preferences.	India Today, The Economic Times
Brand Strength	20	18	Nivea is a well-established and trusted brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Hindu Business Line, Financial Express
Competition	10	1	Facing strong competition from other popular deodorant brands in India.	Livemint, Business Today
Use-case Advantage	5	2	Offers long-lasting freshness suitable for Indian climate.	Times of India
Final Market Score	100	66/100 (3.30/5)	Nivea DUO Active Fresh Deodorant is well-positioned in the competitive Indian deodorant market.

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Nivea DUO Active Fresh Deodorant for Unisex 100 ml Pack of 1 In Stock COD