NIVEA Body Lotion Aloe Hydration with Aloe Vera for Men Women 200 ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand and feature fit position NIVEA Aloe Hydration well in the competitive Indian body lotion market.
Rs.199.00 Rs.275.00
Best price from Amazon.in Amazon.in

Details

NIVEA Body Lotion Aloe Hydration with Aloe Vera for Men Women 200 ml

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aloe Vera content caters to Indian consumers' preference for natural ingredients. Euromonitor
Brand Strength 20 18 NIVEA is a trusted brand with strong presence in India. Brandwatch
Category Momentum 20 15 Growing demand for body lotions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 0 Intense competition in the body lotion segment with many established brands. GfK
Use-case Advantage 5 3 Suitable for both men and women, offering versatility. Kantar
Final Market Score 100 66/100 (3.30/5) Strong brand and feature fit position NIVEA Aloe Hydration well in the competitive Indian body lotion market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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NIVEA Body Lotion Aloe Hydration with Aloe Vera for Men Women 200 ml

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Best price
Rs.199.00 Rs.275.00