Nfi Consumer Products Blue emu Emu Oil Aloe Super Strength 4 Ounce Jar

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand and unique formulation position this product well in the growing Indian body oils market.
Rs.2,300.00 Rs.5,699.00
Best price from Amazon.in Amazon.in

Details

Nfi Consumer Products Blue emu Emu Oil Aloe Super Strength 4 Ounce Jar

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique blend of Emu Oil and Aloe Vera appeals to Indian consumers. Vogue, Femina
Brand Strength 20 18 Established brand with loyal customer base in India. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for natural body oils in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360, ET Retail
Competition 10 0 Intense competition from both local and international body oil brands. Business Today, Livemint
Use-case Advantage 5 3 Addresses specific skin concerns prevalent in Indian climate. India Today, Times of India
Final Market Score 100 66/100 (3.30/5) Strong brand and unique formulation position this product well in the growing Indian body oils market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Nfi Consumer Products Blue emu Emu Oil Aloe Super Strength 4 Ounce Jar

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Best price
Rs.2,300.00 Rs.5,699.00