NEW MOISTUREX SYNDET BAR 75 GM PACK OF 1

NEW MOISTUREX SYNDET BAR 75 GM PACK OF 1

This Moisturex Syndet Bar is a gentle and effective cleanser specially formulated for dry and sensitive skin. It helps to maintain the skin's natural moisture balance without causing any irritation or dryness.

Key Features:
- Enriched with emollients and moisturizers
- pH balanced formula
- Free from harsh chemicals and fragrances
- Gentle on the skin

For whom:
This syndet bar is perfect for individuals with dry, sensitive, or eczema-prone skin. It is suitable for all ages, including children and elderly individuals.

Pros:
- Hydrates and moisturizes the skin
- Does not strip the skin of its natural oils
- Leaves the skin feeling soft and smooth

Cons:
- May not lather as much as traditional soap bars
- Some users may find the scent too mild

Overall, the Moisturex Syndet Bar is a great choice for anyone looking for a gentle and effective cleanser for dry and sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique moisturizing properties not commonly found in other soap bars.	HUL Research
Brand Strength	20	15	Strong brand recognition and trust in the Indian market.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	9	Facing strong competition from established and emerging brands in the segment.	Euromonitor
Use-case Advantage	5	2	Addresses specific skin hydration needs of Indian consumers.	Beauty Trends
Final Market Score	100	66/100 (3.30/5)	Innovative moisturizing soap bar with strong brand backing, facing tough competition in the market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—