Moiz Cleansing Lotion Face Body Cleanser For Sensitive Skin With Aloe Vera Pro Vitamin B5 pH 5 6 Soap Paraben Sulphate Free 200ml

Moiz Cleansing Lotion Face Body Cleanser For Sensitive Skin With Aloe Vera Pro Vitamin B5 pH 5 6 Soap Paraben Sulphate Free 200ml

The Moiz Cleansing Lotion is a gentle face and body cleanser specially formulated for sensitive skin. It contains Aloe Vera and Pro Vitamin B5 to nourish and hydrate the skin while maintaining a healthy pH balance of 5.6. This soap-free formula is also free of parabens and sulphates, making it suitable for even the most delicate skin types.

Key Features: - Formulated for sensitive skin - Contains Aloe Vera and Pro Vitamin B5 - Maintains pH balance of 5.6 - Soap, paraben, and sulphate-free

For whom: The Moiz Cleansing Lotion is ideal for those with sensitive skin who are looking for a gentle yet effective cleanser that will not cause irritation or dryness. It is suitable for all ages and can be used on both the face and body.

Pros: - Gentle formula for sensitive skin - Nourishing ingredients like Aloe Vera and Pro Vitamin B5 - Maintains healthy pH balance - Free of harsh chemicals

Cons: - May not be as effective for removing heavy makeup or stubborn dirt - Some users may find the consistency too thin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Aloe Vera and Pro Vitamin B5, meeting consumer preferences for natural ingredients.	Beauty Insider, Vogue India
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for sensitive skin products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail4Growth, Business Today
Competition	10	8	Facing competition from other established sensitive skin body lotions in the market.	ET Retail, Business Standard
Use-case Advantage	5	5	Suitable for both face and body, offering versatility to consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Moiz Cleansing Lotion is well-positioned in the Indian market for sensitive skin body lotions.

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