Milieus Natural odourless Roll On Natural Potassium Alum Stone Fitkari Eco Friendly Zero Waste Deodorant Skin Care India s 1st Crystal Deodorant Brigthens Underarm Alcohol Acids Free 24hr Odor Control UNSCENTED NO FRAGRANCE

Milieus Natural odourless Roll On Natural Potassium Alum Stone Fitkari Eco Friendly Zero Waste Deodorant Skin Care India s 1st Crystal Deodorant Brigthens Underarm Alcohol Acids Free 24hr Odor Control UNSCENTED NO FRAGRANCE

Key Features: - Natural odourless roll-on deodorant made of potassium alum stone - Eco-friendly and zero waste packaging - India's first crystal deodorant that brightens underarms - Alcohol and acids free formula for 24-hour odor control - Unscented and fragrance-free

For whom: - Ideal for individuals looking for a natural and chemical-free deodorant - Suitable for those with sensitive skin or allergies to fragrance - Perfect for eco-conscious consumers seeking zero waste alternatives

Pros: - Effective odor control without harsh chemicals - Long-lasting protection for up to 24 hours - Eco-friendly packaging reduces waste - Does not contain any artificial fragrances

Cons: - Some users may prefer scented deodorants - May take some time to adjust to a crystal deodorant if not used to it

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique odourless and eco-friendly formula aligns with market trends.	IndiaToday, BusinessWorld
Brand Strength	20	10	Established as India's 1st Crystal Deodorant, enhancing trust.	TOI, Hindu
Category Momentum	20	15	Growing demand for eco-friendly deodorants in Indian market.	Mint, ET
Price Positioning	20	8	Competitively priced for the premium eco-friendly segment.	Outlook, BusinessLine
Competition	10	10	Facing competition from established and emerging eco-friendly deodorant brands.	Vogue, Cosmopolitan
Use-case Advantage	5	5	24hr odor control and skin brightening offer added value to users.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative eco-friendly deodorant with unique features, facing competition in a growing market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—