Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types Pack of 3

Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types Pack of 3

Key Features: - Formulated with activated charcoal to detoxify and cleanse the skin - Energizing mint scent leaves skin feeling refreshed - Deeply moisturizes the skin, leaving it soft and hydrated - Suitable for all skin types - Comes in a pack of 3 for long-lasting use

For whom: This Mamaearth Charcoal Moisturizing Body Wash is suitable for anyone looking to deeply cleanse and moisturize their skin while also enjoying an energizing minty scent. It is suitable for all skin types, making it a versatile option for anyone looking to enhance their shower routine.

Pros: - Cleanses and detoxifies the skin with activated charcoal - Moisturizes the skin, leaving it soft and hydrated - Energizing mint scent leaves a long-lasting fragrance - Suitable for all skin types - Comes in a pack of 3 for value and convenience

Cons: - Some individuals may not prefer the mint scent - May not be suitable for those with sensitivities to certain ingredients - 275ml size may run out quickly for frequent users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Activated charcoal and mint scent align with current skincare trends.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation for natural skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3 body wash gels.	Retail360
Competition	10	8	Facing moderate competition from other natural body wash brands.	Kantar
Use-case Advantage	5	5	Suitable for all skin types, offering versatility to consumers.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment position Mamaearth well in the growing natural body wash gel segment in India.

Factor	Rating (out of 5)	Notes
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