Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g

Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g

Lux Fresh Splash Cooling Mint water lily Soap Bar is a refreshing and invigorating soap that leaves the skin feeling cool and refreshed. The soap is infused with mint and water lily extracts to provide a cooling sensation while cleansing the skin.

Key Features: - Enriched with mint and water lily extracts - Provides a cooling sensation - Cleanses and refreshes the skin - Comes in a pack of 3 bars, each weighing 150g

For whom: Lux Fresh Splash Cooling Mint water lily Soap Bar is suitable for anyone looking for a refreshing and cooling soap to cleanse their skin. It is ideal for those who enjoy invigorating scents and want to feel refreshed after a shower.

Pros: - Leaves the skin feeling cool and refreshed - Invigorating scent - Large pack size with 3 bars - Cleanses the skin effectively

Cons: - Some may find the cooling sensation too intense - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The cooling mint and water lily combination offers a unique and refreshing experience.	GfK
Brand Strength	20	18	Lux is a well-established brand in the Indian market known for quality and innovation.	Euromonitor
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced compared to similar soap bars in the market.	Kantar
Competition	10	8	Facing moderate competition from other established soap bar brands in the market.	IRI
Use-case Advantage	5	5	The cooling effect of mint makes it ideal for hot Indian summers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Lux Fresh Splash Cooling Mint offers a refreshing twist to the solid soap bar segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—