Lux Flaw less Glow Bathing SoapBuy 4 Get 1 Free 150g infused with Vitamin C E For Superior Glow

Lux Flaw less Glow Bathing SoapBuy 4 Get 1 Free 150g infused with Vitamin C E For Superior Glow

Key Features: - Infused with Vitamin C and E for superior glow - Helps in achieving flawless, radiant skin - Comes in a pack of 4 with an additional free soap - 150g size for lasting use

For whom: This soap is ideal for anyone looking to achieve a flawless and radiant glow on their skin. It is suitable for all skin types and can be used daily for best results.

Pros: - Infused with beneficial vitamins for skin health - Helps in achieving a glowing complexion - Comes in a pack of 5 for added value - Suitable for all skin types

Cons: - Some users may prefer a different scent - May not lather as much as other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C & E infusion aligns with current consumer preference for skincare benefits in soaps.	AC Nielsen
Brand Strength	20	18	Lux is a well-established brand in the Indian market known for quality products.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced especially with the 'Buy 4 Get 1 Free' offer, appealing to price-conscious Indian consumers.	Retail360
Competition	10	8	Facing competition from other established soap brands offering similar benefits in the market.	Euromonitor
Use-case Advantage	5	5	Superior glow claim resonates with Indian consumers' desire for radiant skin.	IMRB
Final Market Score	100	76/100 (3.80/5)	Lux Flawless Glow Soap holds strong potential in the Indian solid soap bar market with its competitive pricing and skincare benefits.

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