Luvyh Underarms Body Scrub For Dark Back Arms Elbow For Tan Removal Scrub 100g for All Skin Types No Parabens No Mineral Oil No Sulphate No Silicone

Luvyh Underarms Body Scrub For Dark Back Arms Elbow For Tan Removal Scrub 100g for All Skin Types No Parabens No Mineral Oil No Sulphate No Silicone

- Luvyh Underarms Body Scrub is specially formulated to target dark underarms, back, arms, and elbows. It helps in removing tan and dead skin cells, revealing brighter and smoother skin.

- Key Features: - Formulated for all skin types - Free from parabens, mineral oil, sulphate, and silicone - Helps in lightening dark areas and exfoliating rough skin - Contains natural ingredients to nourish and moisturize the skin

- For whom: - Suitable for individuals with dark underarms, back, arms, and elbows - Ideal for those looking to achieve smoother and brighter skin - Can be used by people of all skin types

- Pros: - Effectively targets dark areas on the body - Gentle exfoliation for smoother skin - Free from harmful chemicals - Nourishing and moisturizing formula

- Cons: - May require consistent use for visible results - Some individuals may be sensitive to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for dark areas and tan removal.	CosmeticsDesignAsia
Brand Strength	20	15	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	6	Facing moderate competition from other brands.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned body scrub with competitive pricing and tailored formulation.

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