LIFEBUOY BODY WASH MILD CARE 300 ML Gentle Milk Cream Formula with Superior Germ Protection

LIFEBUOY BODY WASH MILD CARE 300 ML Gentle Milk Cream Formula with Superior Germ Protection

Lifebuoy Body Wash Mild Care is a gentle and effective body wash that contains a milk cream formula for soft and smooth skin. Its superior germ protection helps keep your skin healthy and clean.

Key Features: - Gentle milk cream formula - Superior germ protection - Leaves skin soft and smooth - Refreshing fragrance - Suitable for daily use

For whom: This body wash is suitable for anyone looking for a gentle yet effective body wash that not only cleanses the skin but also provides protection against germs. It is ideal for those with sensitive skin as the milk cream formula helps to nourish and hydrate the skin.

Pros: - Mild and gentle on the skin - Provides superior germ protection - Leaves skin feeling soft and smooth - Refreshing fragrance that lingers on the skin - Suitable for daily use

Cons: - Some may find the fragrance too strong - May not be suitable for those with allergies to milk products

Overall, Lifebuoy Body Wash Mild Care is a great choice for those looking for a gentle and effective body wash that provides superior germ protection while keeping skin soft and smooth.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective germ protection and gentle formula meet consumer needs.	AC Nielsen
Brand Strength	20	18	Strong brand recognition and trust in Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from established and new brands.	Euromonitor
Use-case Advantage	5	5	Convenient packaging and easy application for daily use.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Well-positioned body wash gel with strong brand and features.

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