Kaya Vitamin C Infinity Glow Shower Gel Dermatologist Developed with 22 Years of Expertise Brightening Antioxidant Body Wash with Ascomate C Cellulose Beads Radiant Glow Gentle Daily Cleanse For All Skin Types 240 ml

Kaya Vitamin C Infinity Glow Shower Gel Dermatologist Developed with 22 Years of Expertise Brightening Antioxidant Body Wash with Ascomate C Cellulose Beads Radiant Glow Gentle Daily Cleanse For All Skin Types 240 ml

Key Features: - Infused with Vitamin C for brightening and antioxidant benefits - Contains Ascomate C Cellulose Beads for gentle exfoliation - Dermatologist developed with 22 years of expertise - Suitable for all skin types - Leaves skin with a radiant glow

For whom: - Individuals looking to brighten their skin - Those with all skin types seeking a gentle daily cleanse - Anyone in need of antioxidant protection for their skin

Pros: - Effective at brightening skin - Gentle exfoliation with cellulose beads - Dermatologist developed for quality assurance - Suitable for all skin types - Leaves skin with a radiant glow

Cons: - May be too gentle for those seeking intense exfoliation - Some individuals may not prefer the scent of Vitamin C in their body wash

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C and Ascomate C beads align with current consumer trends for skincare products in India.	Vogue, Elle
Brand Strength	20	18	Kaya is a well-known dermatologist-developed brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the Indian market.	India Today, The Economic Times
Competition	10	8	Facing competition from established and emerging brands offering similar antioxidant body wash products in India.	Hindustan Times, Livemint
Use-case Advantage	5	5	Offers a daily radiant glow solution suitable for all skin types, meeting diverse consumer needs.	Femina
Final Market Score	100	76/100 (3.80/5)	Kaya Vitamin C Infinity Glow Shower Gel is well-positioned in the growing Indian market for premium body wash gels.

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