Jergens Lotion Shea Butter 400 ml

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Jergens Lotion Shea Butter 400 ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and ingredient fit, competitive pricing, facing stiff competition.
Rs.585.00 Rs.649.00
Best price from Amazon.in Amazon.in

Details

Jergens Lotion Shea Butter 400 ml

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Shea butter is a popular ingredient in body lotions among Indian consumers. Nielsen
Brand Strength 20 18 Jergens is a well-established brand with a loyal customer base in India. Euromonitor
Category Momentum 20 15 Body lotions are a fast-growing segment in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to other shea butter lotions in the market. GfK
Competition 10 8 Facing competition from both international and local brands in the body lotion segment. IRI
Use-case Advantage 5 5 Offers deep moisturization suitable for dry skin, a common need in India. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and ingredient fit, competitive pricing, facing stiff competition.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0—
Retail Presence0.0—
Price Appeal0.0—
Community Hype0.0—
Festive Sales0.0—
Performance in Climate0.0—

Price Comparison

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Jergens Lotion Shea Butter 400 ml

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Best price
Rs.585.00 Rs.649.00