INNERNEED Food Grade Soft Silicone Body Brush Scrubber Shower Brush Handheld Cleansing Skin Brush Gentle Exfoliating And Lather Well Pink

INNERNEED Food Grade Soft Silicone Body Brush Scrubber Shower Brush Handheld Cleansing Skin Brush Gentle Exfoliating And Lather Well Pink

About Product: INNERNEED Food Grade Soft Silicone Body Brush is a versatile shower brush that gently exfoliates the skin and lathers well. Made of food-grade silicone, it is safe for all skin types and suitable for daily use. The handheld design makes it easy to use and control while showering. Key Features: - Made of soft and flexible food-grade silicone - Gently exfoliates and cleanses the skin - Lathers well with your favorite shower gel - Easy to use and control with handheld design - Suitable for all skin types and daily use For whom: This silicone body brush is ideal for anyone looking for a gentle yet effective way to exfoliate and cleanse their skin. It is especially beneficial for those with sensitive skin who may find traditional body brushes too harsh. Pros: - Soft and gentle on the skin - Easy to clean and maintain - Versatile and suitable for all skin types - Helps to improve circulation and skin texture - Lathers well with shower gel for a luxurious shower experience Cons: - May not provide deep exfoliation for those with very rough or dry skin - Some users may find the silicone material to be too soft for their liking - The handheld design may be awkward for those with limited mobility or dexterity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone material and exfoliating features align with current trends.	Euromonitor
Brand Strength	20	10	Established brand reputation in bath accessories.	Brandwatch
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from similar bath brushes in the market.	Nielsen
Use-case Advantage	5	5	Offers gentle exfoliation and lathering, meeting consumer needs.	GFK
Final Market Score	100	66/100 (3.30/5)	Competitively priced silicone body brush with good market fit.

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