Himalaya Herbals Refreshing Body Lotion Aloe and Cucumber 400ml

Himalaya Herbals Refreshing Body Lotion Aloe and Cucumber 400ml

About Product: Himalaya Herbals Aloe and Cucumber Refreshing Body Lotion is a hydrating and soothing lotion that is enriched with the goodness of aloe vera and cucumber extracts. It helps to nourish and moisturize the skin, leaving it feeling refreshed and revitalized.

Key Features: - Contains natural ingredients like aloe vera and cucumber extracts - Hydrates and soothes the skin - Refreshing and lightweight formula - Free from harmful chemicals like parabens and mineral oils

For whom: This body lotion is suitable for all skin types, especially those looking for a gentle and refreshing moisturizer. It is ideal for those who prefer natural ingredients in their skincare products.

Pros: - Hydrates and moisturizes the skin effectively - Refreshing scent that lingers for a long time - Absorbs quickly without leaving a greasy residue - Affordable and value for money

Cons: - The packaging may not be travel-friendly due to its size - Some may find the texture to be too thin for very dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe and cucumber are popular ingredients for hydrating and refreshing body lotions in India.	Euromonitor
Brand Strength	20	18	Himalaya Herbals is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar natural body lotions.	MarketWatch
Use-case Advantage	5	5	Suitable for daily use and provides long-lasting hydration.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position this lotion well in the growing Indian natural body care market.

Factor	Rating (out of 5)	Notes
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