Himalaya Clear Complexion Brightening Body Lotion for Normal Skin 400 ml

Himalaya Clear Complexion Brightening Body Lotion for Normal Skin 400 ml

About Product: Himalaya Clear Complexion Brightening Body Lotion is a light and non-greasy formula that helps improve skin texture and leaves your skin looking bright and radiant. Enriched with natural ingredients like saffron and licorice, this lotion helps to even out skin tone and reduce the appearance of dark spots.

Key Features: - Contains saffron and licorice to brighten skin - Non-greasy formula that is easily absorbed - Helps even out skin tone and reduce dark spots - Suitable for normal skin types

For whom: This body lotion is suitable for those with normal skin types who want to improve their skin's texture and achieve a brighter complexion.

Pros: - Light and non-greasy formula - Contains natural ingredients - Helps improve skin's texture and tone - Leaves skin looking bright and radiant

Cons: - May not be suitable for those with sensitive skin types - Some users may not like the fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Clear complexion and brightening properties are popular in India.	Vogue
Brand Strength	20	10	Himalaya is a trusted brand in India for skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other established body lotion brands in India.	Cosmetics Business
Use-case Advantage	5	5	Suitable for normal skin types, meeting a common need in India.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Himalaya Clear Complexion Brightening Body Lotion is well-positioned in the competitive Indian body lotion market.

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