Himalaya Body Lotion Aloe and Cucumber 400ml Bottle

Himalaya Body Lotion Aloe and Cucumber 400ml Bottle

About Product: Himalaya Herbals Aloe and Cucumber Body Lotion is a nourishing and hydrating body lotion enriched with the goodness of aloe vera and cucumber extracts. It is specially formulated to provide long-lasting moisturization and a cooling effect on the skin.

Key Features: - Enriched with the goodness of aloe vera and cucumber extracts - Provides long-lasting moisturization - Has a cooling effect on the skin - Suitable for all skin types - Free from harmful chemicals like parabens and mineral oils

For whom: This body lotion is suitable for all skin types, including sensitive skin. It is ideal for those looking for a lightweight and hydrating body lotion that provides a cooling effect on the skin.

Pros: - Nourishing and hydrating formula - Cooling effect on the skin - Lightweight and non-greasy - Free from harmful chemicals - Suitable for all skin types

Cons: - Some users may find the scent too strong - May not be moisturizing enough for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe and cucumber are popular ingredients for skin hydration in India.	Vogue India
Brand Strength	20	18	Himalaya Herbals is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both international and local brands in the body lotion segment.	Business Standard
Use-case Advantage	5	5	Suitable for daily use and provides long-lasting hydration.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit drive Himalaya Herbals Aloe and Cucumber Body Lotion's competitiveness in the Indian body lotion market.

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