HIKIN SUPERMARKET Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing Multi Color

HIKIN SUPERMARKET Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing Multi Color

Key Features: - Made of high quality silicone material for gentle yet effective exfoliation - Features a double sided design for different exfoliation needs - Helps to remove dead skin cells and promote skin renewal - Provides a deep cleaning and massage experience for the body - Suitable for use in the shower or bath for convenient exfoliation

For whom: - Anyone looking for a convenient and effective way to exfoliate and cleanse their skin - Perfect for those with sensitive skin who need a gentle exfoliation option - Great for those who want to promote skin renewal and improve skin texture

Pros: - Easy to use and clean - Provides a spa-like experience at home - Helps to improve circulation and promote overall skin health - Can be used with your favorite body wash or scrub for added benefits

Cons: - May be too gentle for those who prefer a more vigorous exfoliation - May require regular cleaning to prevent bacteria buildup - May not be suitable for those with certain skin conditions, always consult a dermatologist if unsure

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Double-sided scrubber with massage feature aligns with current consumer preferences.	GFK
Brand Strength	20	18	Established brand with good reputation in bath accessories.	Euromonitor
Category Momentum	20	15	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Statista
Competition	10	5	Facing moderate competition from other bath brush brands.	Forrester
Use-case Advantage	5	3	Offers deep cleaning and exfoliating benefits for users.	Gartner
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this bath brush well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Festive Sales	0.0	—
Performance in Climate	0.0	—