Foxtale De Tan and Glow Duo Brightening Body Wash with Glycolic Acid Niacinamide SPF 30 Body Lotion with Vitamin C Niacinamide Removes Tan Evens Skin Tone Hydrates Long Lasting Fragrance 2 Step Body Care Kit for Radiant Tan Free Skin F

Foxtale De Tan and Glow Duo Brightening Body Wash with Glycolic Acid Niacinamide SPF 30 Body Lotion with Vitamin C Niacinamide Removes Tan Evens Skin Tone Hydrates Long Lasting Fragrance 2 Step Body Care Kit for Radiant Tan Free Skin F

Key Features: - Brightening body wash with glycolic acid helps remove tan and even out skin tone - SPF 30 body lotion with vitamin C provides sun protection and hydrates the skin - Long lasting fragrance leaves you smelling fresh all day - 2 step body care kit for radiant and glowing skin

For whom: This duo is perfect for those looking to reduce tan, brighten their skin, and protect it from sun damage. It is suitable for all skin types.

Pros: - Effectively removes tan and evens out skin tone - Provides sun protection with SPF 30 - Hydrates the skin and leaves it radiant - Long lasting fragrance keeps you smelling fresh

Cons: - May not be suitable for sensitive skin due to glycolic acid and vitamin C content

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients like Glycolic Acid and Vitamin C aligns with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body care kits in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands offering similar brightening body wash and lotion sets in India.	Cosmetics Business
Use-case Advantage	5	5	Addresses common skin concerns like tan removal, skin tone evening, and hydration, meeting the needs of Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel set with strong brand and innovative features for the Indian market.

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