Fogg Master Cedar 150 ml

Fogg Master Cedar 150 ml

Fogg Master Cedar Deodorant Spray is a premium deodorant that keeps you fresh and confident all day long. Its long-lasting fragrance is perfect for those who prefer a woody and masculine scent.

Key Features: - Long-lasting fragrance - Woody and masculine scent - Provides all-day freshness - Convenient spray bottle

For whom: This deodorant is perfect for men who want a sophisticated and long-lasting fragrance that keeps them smelling fresh all day.

Pros: - Long-lasting fragrance - Masculine scent - Convenient spray bottle for easy application

Cons: - Some may find the scent too strong for everyday use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cedar fragrance aligns with current consumer preferences.	Hindu, Business Today
Brand Strength	20	18	Fogg is a well-established brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Strong growth in deodorant market in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants.	Mint, ET
Competition	10	0	Intense competition in the deodorant market.	ET, Hindu
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily use.	Brand Equity
Final Market Score	100	66/100 (3.30/5)	Fogg Master Cedar Deodorant Spray is well-positioned in the competitive Indian deodorant market.

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