First Aid Beauty KP Bump Eraser Body Scrub w 10 AHA 2oz

First Aid Beauty KP Bump Eraser Body Scrub w 10 AHA 2oz

The First Aid Beauty KP Bump Eraser Body Scrub is a gentle yet effective exfoliating scrub designed to smooth bumps caused by Keratosis Pilaris (KP) on the body. It contains 10% AHA (alpha hydroxy acids) to help remove dead skin cells and unclog pores, revealing smoother and softer skin.

Key Features:
- Contains 10% AHA to exfoliate and smooth skin
- Helps to reduce bumps caused by KP
- Gentle formula suitable for sensitive skin
- Free from harsh chemicals and artificial fragrances

For those struggling with rough, bumpy skin due to KP or other skin conditions, the First Aid Beauty KP Bump Eraser Body Scrub could be a game-changer. It is suitable for all skin types, including sensitive skin, and can be used on the arms, legs, and other areas prone to bumps and roughness.

Pros:
- Effectively smooths and softens skin
- Gentle formula safe for sensitive skin
- Helps to unclog pores and reduce bumps

Cons:
- May be too harsh for very sensitive skin
- Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 10% AHA content of the body scrub aligns with the demand for exfoliating products with active ingredients in India.	Vogue, Elle
Brand Strength	20	10	First Aid Beauty is a recognized brand in the skincare industry known for effective products.	Brandwatch, Forbes
Category Momentum	20	15	Body scrubs are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium body scrub, making it accessible to a wider consumer base in India.	RetailToday, BusinessInsider
Competition	10	6	Faces competition from both international and local brands offering similar exfoliating body scrubs in the Indian market.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Addresses the common issue of keratosis pilaris, a prevalent skin concern in India, making it a sought-after solution.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned body scrub with AHA content catering to the growing skincare needs in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—