Fiama Di Wills Gel Bar Blackcurrant and Bearberry 125g Pack of 3

Fiama Di Wills Gel Bar Blackcurrant and Bearberry 125g Pack of 3

About Product: Fiama Di Wills Gel Bar in Blackcurrant and Bearberry is a unique bathing bar that provides a refreshing and rejuvenating experience. It is enriched with ingredients like blackcurrant and bearberry extracts that help nourish and hydrate the skin, leaving it soft and smooth.

Key Features: - Infused with the goodness of blackcurrant and bearberry extracts - Provides a refreshing and rejuvenating bathing experience - Nourishes and hydrates the skin - Leaves the skin soft, smooth, and glowing

For whom: This Fiama Di Wills Gel Bar is suitable for all skin types and is perfect for those looking for a luxurious bathing experience. It is ideal for individuals who want to indulge in a pampering and revitalizing shower routine.

Pros: - Refreshing blackcurrant and bearberry fragrance - Nourishes and hydrates the skin - Leaves the skin feeling soft and smooth Cons: - May not be suitable for those with sensitive skin - Fragrance may be too strong for some users

Overall, the Fiama Di Wills Gel Bar in Blackcurrant and Bearberry is a great choice for anyone looking to elevate their bathing experience with a luxurious and nourishing product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Blackcurrant and Bearberry variant offers unique and appealing fragrance for Indian consumers.	Vogue, Femina
Brand Strength	20	10	Fiama Di Wills is a well-established brand in the Indian personal care market.	ET Brand Equity, Hindu Business Line
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a pack of 3 bars, making it attractive to price-conscious Indian consumers.	Moneycontrol, Livemint
Competition	10	6	Faces competition from other established soap bar brands in India offering similar variants.	CNBC TV18, Business Today
Use-case Advantage	5	5	The gel bar formulation provides a moisturizing effect suitable for the Indian climate.	India Today, Outlook
Final Market Score	100	66/100 (3.30/5)	Fiama Di Wills Gel Bar Blackcurrant and Bearberry 125g - Pack of 3 holds strong in the competitive Indian solid soap bar market.

Factor	Rating (out of 5)	Notes
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