Dove Intensive Nourishement Lotion 400Ml

Dove Intensive Nourishement Lotion 400Ml

Dove Intensive Nourishment Body Lotion is a rich and creamy formula designed to provide deep nourishment and hydration to dry skin.

Key Features: - Enriched with NutriDUO, a unique dual-action complex of natural nutrients - Absorbs quickly into the skin without leaving a greasy residue - Helps repair and replenish the skin's moisture barrier - Provides long-lasting hydration for smooth and soft skin

For whom: Ideal for those with dry or extra dry skin looking for a nourishing and hydrating body lotion.

Pros: - Rich and creamy formula provides intense hydration - Leaves skin feeling soft and smooth - Absorbs quickly without feeling greasy - Helps improve the overall health of the skin

Cons: - Some users may find the scent too strong - May be too rich for those with oily or normal skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The formulation and size of the lotion meet Indian consumers' needs.	Euromonitor
Brand Strength	20	15	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	10	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from other popular body lotion brands.	Kantar
Use-case Advantage	5	5	Offers deep nourishment suitable for Indian weather conditions.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Dove Intensive Nourishment Body Lotion 400ml holds a strong position in the competitive Indian body lotion market.

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