Dove Exfoliating Body Polish Body Scrub Deeply Nourishing Crushed Macadamia and Rice Milk Moisturises Brightens Skin Sulphate Free 298gm

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Dove Exfoliating Body Polish offers a competitive blend of exfoliation and moisturization in the premium body scrub segment.
Rs.440.00 Rs.799.00
Best price from Amazon.in Amazon.in

Details

Dove Exfoliating Body Polish Body Scrub Deeply Nourishing Crushed Macadamia and Rice Milk Moisturises Brightens Skin Sulphate Free 298gm

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative blend of macadamia and rice milk offers unique exfoliation and moisturizing benefits. IndiaRetailing
Brand Strength 20 18 Dove is a well-established brand known for quality skincare products. Brandwatch
Category Momentum 20 15 Growing demand for premium body scrubs in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body scrubs in the market. Euromonitor
Competition 10 8 Facing competition from other established premium body scrub brands in India. MarketWatch
Use-case Advantage 5 5 Addresses the need for deep nourishment and brightening in body care routines. BeautyInsider
Final Market Score 100 76/100 (3.80/5) Dove Exfoliating Body Polish offers a competitive blend of exfoliation and moisturization in the premium body scrub segment.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Dove Exfoliating Body Polish Body Scrub Deeply Nourishing Crushed Macadamia and Rice Milk Moisturises Brightens Skin Sulphate Free 298gm

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Best price
Rs.440.00 Rs.799.00