Dove Deeply Nourishing Body Wash 190 ml

Dove Deeply Nourishing Body Wash 190 ml

Key Features: - Formulated with NutriumMoisture technology to nourish skin deep down - Mild and gentle formula suitable for daily use - Helps to maintain skin's natural moisture barrier - Leaves skin feeling soft, smooth, and healthy
For whom: - Suitable for all skin types, especially those with dry or sensitive skin - Ideal for those looking for a hydrating body wash that won't strip the skin of its natural oils
Pros: - Hydrates and nourishes the skin without leaving a greasy residue - Refreshing fragrance that leaves you feeling clean and revitalized - Convenient travel size perfect for on-the-go use
Cons: - Some may find the scent too strong or overpowering - May not lather as much as other body washes on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The moisturizing and gentle cleansing properties meet consumer preferences.	Euromonitor
Brand Strength	20	18	Dove is a trusted brand with strong customer loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing strong competition from other established brands in the segment.	Kantar
Use-case Advantage	5	5	Addresses the need for effective yet gentle body cleansing.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dove Body Wash well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—