Dettol Original Bathing Soap Bar with 12hr Germ protection 1500gm Kills 99 99 Germs 125g Pack of 12

Dettol Original Bathing Soap Bar with 12hr Germ protection 1500gm Kills 99 99 Germs 125g Pack of 12

Key Features: - Contains Dettol's trusted germ protection formula - Provides 12-hour protection against germs - Contains moisturizers to keep skin soft and healthy - Pack of 12 bars for long-lasting use
For whom: - Ideal for individuals looking for a soap that provides effective germ protection - Suitable for the whole family, including children and adults - Perfect for those who want a soap that keeps their skin moisturized
Pros: - Kills 99.99% of germs for a clean and fresh feeling - Long-lasting protection with 12-hour germ protection formula - Moisturizers keep skin soft and hydrated - Value pack of 12 bars ensures you always have a supply on hand
Cons: - Some users may find the scent too strong - Not suitable for individuals with sensitive skin or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 12hr germ protection claim aligns with consumer need for hygiene products.	Mint
Brand Strength	20	15	Dettol is a trusted brand known for germ protection, enhancing consumer confidence.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households, with consistent demand.	Nielsen
Price Positioning	20	10	Competitively priced within the solid soap bar segment, offering value for money.	Business Standard
Competition	10	6	Facing competition from other established soap brands with similar claims.	Economic Times
Use-case Advantage	5	5	Long-lasting germ protection suitable for daily bathing routines.	Hindu
Final Market Score	100	66/100 (3.30/5)	Dettol Original Soap Bar offers strong brand trust and germ protection in a competitive market.

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