Dettol Lime Fresh Body Wash and Shower Gel for Women and Men 250ml Soap Free Bodywash 12h Odour Protection

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Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

66/100 (3.30/5)

Decent

Strong brand with good feature fit and competitive pricing in a growing market.

Rs.100.00 Rs.200.00

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Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 12h odour protection align well with consumer needs.	AC Nielsen
Brand Strength	20	18	Strong brand reputation and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from established and new brands in the segment.	Euromonitor
Use-case Advantage	5	3	Versatile unisex product suitable for all age groups.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Strong brand with good feature fit and competitive pricing in a growing market.

STORE NAME	DESCRIPTION	PRICE
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Dettol Lime Fresh Body Wash and Shower Gel for Women and Men 250ml Soap Free Bodywash 12h Odour Protection In Stock COD