Dettol Lime Fresh Body Wash and Shower Gel Bottle for Women and Men Pack of 3 250ml each Soap Free Bodywash 12hr Complete Odour Protection

Dettol Lime Fresh Body Wash and Shower Gel Bottle for Women and Men Pack of 3 250ml each Soap Free Bodywash 12hr Complete Odour Protection

Key Features: - Formulated with Dettol's trusted germ protection - Infused with a refreshing lime scent - Soap-free formula that is gentle on the skin - Provides up to 12-hour complete odour protection

For whom: - Suitable for both women and men - Ideal for those looking for a body wash that not only cleanses but also provides long-lasting freshness - Perfect for individuals with active lifestyles or those exposed to germs throughout the day

Pros: - Trusted brand with a reputation for effectiveness - Refreshing lime scent leaves the skin feeling invigorated - Soap-free formula helps to maintain the skin's natural moisture barrier - Provides long-lasting odour protection

Cons: - Some users may prefer a different scent option - Can be a bit pricey compared to other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soap-free formula and 12-hour odour protection meet consumer needs.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for hygiene products.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established body wash gel brands.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dettol Lime Fresh Body Wash Pack offers a strong value proposition in the growing Indian body wash gel market.

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