Dettol Body Wash and Shower Gel for Women and Men Skincare 250ml Pack of 2 Soap Free Bodywash 8h Moisturization

Dettol Body Wash and Shower Gel for Women and Men Skincare 250ml Pack of 2 Soap Free Bodywash 8h Moisturization

About Product: Dettol Body Wash and Shower Gel is a soap-free body wash that helps in cleansing and moisturizing the skin effectively. It comes in a pack of 2 bottles of 250ml each, making it convenient to use.

Key Features: This body wash provides 8 hours of moisturization, leaving the skin feeling soft and hydrated. It is suitable for both men and women, making it a versatile option for all members of the family.

For whom: Dettol Body Wash and Shower Gel is suitable for individuals looking for a gentle yet effective body wash that cleanses and nourishes the skin without stripping it of its natural oils.

Pros: - Soap-free formula - Provides 8 hours of moisturization - Suitable for men and women - Comes in a pack of 2 bottles for convenience

Cons: - Some users may prefer a stronger scent - May not lather as much as traditional soap-based body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' preferences for moisturizing body wash.	Nielsen
Brand Strength	20	18	Strong brand recognition and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from similar body wash gel brands in India.	Euromonitor
Use-case Advantage	5	5	Offers 8h moisturization, appealing to consumers seeking long-lasting hydration.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features, facing moderate competition in growing Indian body wash gel market.

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