Cosmo Glow White Extra Brightening Body Scrub 475ml Papaya Extract Making Skin Feel Softer Smoother Supple Radiant For Unisex

Cosmo Glow White Extra Brightening Body Scrub 475ml Papaya Extract Making Skin Feel Softer Smoother Supple Radiant For Unisex

Key Features: - Formulated with papaya extract for extra brightening and exfoliating properties - Helps to remove dead skin cells, leaving skin soft, smooth, and radiant - Suitable for all skin types - Comes in a large 475ml size for long-lasting use

For whom: - Both men and women looking to improve the appearance and texture of their skin - Those with dull, rough, or uneven skin tone - Individuals who enjoy using skincare products with natural ingredients

Pros: - Effectively brightens and exfoliates the skin - Leaves skin feeling soft, smooth, and radiant - Suitable for all skin types - Large size for long-lasting use Cons: - May not be suitable for sensitive skin types - Some users may find the scent too strong - Requires regular use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Papaya extract and brightening properties align with current consumer preferences for natural ingredients and radiant skin.	Vogue India
Brand Strength	20	15	Well-known brand with a positive reputation for skincare products.	Brand Equity
Category Momentum	20	10	Body scrubs are a popular category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from established and emerging brands offering similar brightening body scrubs.	Cosmetics Business
Use-case Advantage	5	5	Unisex formulation appeals to a wider target audience.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Competitively positioned brightening body scrub with broad appeal in the Indian market.

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